I have lived and breathed real estate for the past twenty years. Now, as the CEO of Platinum Real Estate here in Atlanta, I help other people in my industry figure out how to maximize their earning potential and become million dollar producers, and I act as a professional coach for agents who are just starting their real estate journey and are in need of council. There is nothing more rewarding than watching one of my agents or workshop attendees take my advice to heart and transform into a savvy real estate professional before my eyes. So, I started this blog with the intention of helping an ...

Real estate prospecting is a constant effort of ambitious real estate agents who want to differentiate themselves from other agents working is the same industry. It’s a process that requires both new and well-established real estate agents to use the most recent and advanced tools and techniques in order to market themselves to their potential clients and urge the client to hire them for their next real estate transaction. I have compiled a list of best practices of real estate prospecting that we use at Platinum Real Estate. So, whether you’ve just stepped into the Atlanta real estate ...

One of the primary keys to being a successful multi-millionaire real estate agent is the ability to identify who are ready to conduct and complete a real estate transaction. This process of identifying and targeting prospective real estate buyers or sellers is called real estate prospecting. While many Atlanta real estate agents limit their prospecting activities to random calls and occasional newsletters, I consider this an ongoing activity – an activity that must be carried out in a structured manner. Real estate prospecting is not an event; it’s a process that requires consistent ...