Luther’s Lessons: Why Real Estate?

I have lived and breathed real estate for the past twenty years. Now, as the CEO of Platinum Real Estate here in Atlanta, I help other people in my industry figure out how to maximize their earning potential and become million dollar producers, and I act as a professional coach for agents who are just starting their real estate journey and are in need of council. There is nothing more rewarding than watching one of my agents or workshop attendees take my advice to heart and transform into a savvy real estate professional before my eyes. So, I started this blog with the intention of helping an even wider audience of people who are interested in becoming agents to figure out how and where to start their real estate career.

A Real Estate license could be the key to a better career and higher quality of life. Here’s why.

Of course, as Lewis Carroll famously wrote, “if you don’t know where you’re going, any road will get you there.” For our purposes, this means that without a clear end goal in sight, your real estate journey will lack purpose. For me, it’s been helpful to plan out my short and long term professional goals so that I can go about achieving them in a systematic way. If you know the ‘what’ and the ‘why,’ it will be far easier to establish your strategy for accomplishing your goals (or, the ‘how’) and you already know the ‘when’ – as soon as possible!

With that said, you can only start thinking of a strategy for success if you know the rough shape of what you’d like to get out of your career. People often come up to me and tell me that they’ve always considered becoming a real estate agent, but are worried about making a career pivot or leaving the life of a salaried office employee behind. What I’m here today to tell you is this: if you have even the slightest desire to become a real estate agent, you should not hesitate to pursue this goal. While obtaining your license will take work, and while you may be concerned about living off of a commission-based salary, I strongly believe that real estate remains an industry in which every single person who wants a piece of the pie can have one.

Why? Because real estate is an equalizer. The real estate industry provides opportunities for professional and personal growth without the high barrier of entry that exists for almost every other industry. It’s only really in real estate that we are still seeing Horatio Alger stories coming true – hardworking people coming up from low-income backgrounds to become not only financially successful, but empowered professionals who take pride in their careers.

If you feel that you’re lacking professional direction and are looking to embark on the next step of your professional journey, I cannot underscore enough how valuable a real estate license would be in helping you shape your own future and become independently wealthy as a result of your hard work. Why spend your life like a duck on water, desperately paddling below the surface just to get by, when you could become a real estate professional and go through life enjoying the swim, instead?